Some companies start out with flashy ideas. Some companies start out with catchy slogans. Milwaukee started out with with a 1/4" hand-held drill. From this "hole shooter" developed for Henry Ford and his promising assembly lines in 1924, to the nearly 500 different models and over 3500 accessories available almost 85 years later, Milwaukee power tools have stood the test of time in professional markets.
Its rigid vision–to produce unparalleled heavy-duty electric power tools for professional-end users–is as firm now as it was in 1924. This singular mission has allowed the company to hone its products to the needs of its customers–professionals who use heavy-duty power tools daily, who have no time or patience for equipment that doesn't perform each and every time its turned on.
This "professionals only" mentality is what this tool manufacturer believes sets itself apart from its competitors. Everything about the tools, the company, and even the customer service is heavy duty; make no mistake, Milwaukee power tools were meant to be used and abused. In the rare case you need service, you'll be able to find authorized service agents in nearly every part of the world, whether you're covered by the five-year warranty or not. Don't think just because the tools are professional-grade, they will be hard to find.
Milwaukee has proven to be its own best competition, and it continues to improve upon its tools with feedback from the professional markets. While a favorite of the automotive and heavy-duty metalworking industries, It is also a brand trusted by the US Navy. The company has a proven understanding of its customer base and has a proactive ability to meet its users present and future needs. It is constantly striving to make its tools lighter, with more available options and accessories, with more mobility.
It's not always easy to track how a company has influenced an industry, except through the popularity of its products. In fact, if you call any reciprocating saw a "Sawzall", then you're paying homage to Milwaukee power tools–the name of the product line has become synonymous with the hand-held vibrating blade saw (regardless of the manufacturer). The name has also proven to be synonymous with heavy duty, high quality tools that professionals can depend on again and again to deliver smooth-running, perfectly balanced, powerful power tools.